Meet Jacques & Kara Soufer

Founders of Salon in a Bottle & Owners of Parvaneh Beauty Center, Beverly Hills Every great beauty solution starts with a real problem. Ours began in the heart of Beverly Hills, at our beloved salon—Parvaneh Beauty Center—where we’ve spent years listening to our clients' hair woes.

Week after week, we heard the same frustration: “My roots are showing, and I can’t make it to the salon!” Gray roots and patchy hairlines, it was a common cry. And the quick fixes out there? Sticky, flaky, and anything but natural-looking. Our clients deserved better. So, we rolled up our sleeves and got to work. What started as a simple idea turned into a three-year journey of testing, perfecting, and refusing to settle. The result? Salon in a Bottle—a root concealer spray that does more than just cover gray. It blends seamlessly, adds shine, and feels feather-light. No mess. No crunch. No one will ever know you sprayed and dashed. We're not just salon owners—we’re beauty problem-solvers. Salon in a Bottle is our answer to every client who needs a quick, fabulous fix without sacrificing style or quality. Spray away your gray. Try Salon in a Bottle—your secret weapon between salon visits.